Starting a Photography Business Will Be Easier With These 30 Free Tips

When youre a keen photographer and you have the desire to spend your working life doing something you enjoy such as photography, it would be a shame if you didnt pursue it further wouldnt it? You really dont have to join an institution or pay thousands of dollars to get started either. You simply need the passion to learn and persist. Most great photographers who rely on their trade to survive dont even know they have these traits because they love what they do and they simply cant stop.

Its true that there is wealth to be made in photography and Im not going to down play that or make a pitch to the opposite because in every case, its been up to the individual. Meaning it depends on what mode of photography they choose, how much time they put into the business, do they have a commercial bent, are they more artistic than usual etc. All these points come into play when success in a photography business or studio is questioned.

I dont want to create any false hopes by that last paragraph because success will require some hard work, tolerance and patience. These next thirty tips should help you along the way. There is more detail available on this subject matter at the link at the bottom of this page.

Where can I obtain information on building a photography business?

1. Always do some extensive research before starting out a career with your own photography business so that you understand the pros and cons involved. Some ideas include subscribing to a good magazine related to the photographic industry such as Professional Photographer, Camera Arts and Photo District News. Besides that, the internet is the biggest source of information and can provide you with a plethora of career opportunities or even more information on starting a photography business.

At which level do you want to start your photography business?

2. This is the trickiest question that a person interested in starting a business encounters. It is very important to decide what kind of photography business you want so that the relevant requirements and (sometimes) finance can be muscled up.

When is the best time to start a fully-fledged photography business?

3. After deciding on what you need and any extra necessary equipment that is needed to set up the basic infrastructure, you will need to consider carefully your main tool the camera, be it digital or film. You must also consider carefully a reliable, high-quality PC and good relevant software to manipulate your photographs with special effects. If the business is being undertaken on a massive scale then maybe a developing lab needs to be planned and established.

o What kind of venues will yield real income to your business?

4. A newly established business in photography requires an assured location or a beat (working locally), as in journalism. For instance, wedding photography, sports related photography or developmental photography. Once established, business can also be diversified into many more fields.

o Building a photography portfolio

5. It is always important to compile a good portfolio as far as photography is concerned. A portfolio must contain a collection of pertinent photographic work that you believe to be impressive. Make sure that photographs are unusual in character and are from diverse fields. Your portfolio must be able to impress the client in the very first meeting.

6. Dont keep all the photographs that you have in your possession. Only keep your best work in the folder so that you dont embarrass yourself or find yourself having to explain photographs that arent relevant.

7. Showcase spontaneous photos that you believe are of good quality. Youd be surprised how many people respond favorably to peoples expressions when they are good shots.

Basic apparatus required

8. A canvas background of at minimum 7-9 foot and the background colors should be either navy or white as minimum requirements to start with; a well-branded studio lights system such as that of Norman & Speedtron; certified picture manipulation software such as Photoshop, Corel Paint Shop, etc.

Is there a need for establishing a makeup studio as part of your photo studio?

9. Makeup and photography often go hand in hand. Wherever makeup is involved it is often referred to as trick photography because makeup is capable of completely transforming an individuals personality, and sometimes relevance to a product in the case of advertising photography.

What kind of photo-editing software available in the market?

10. Photo-editing software through which special effects and complete changes to a photo are possible and can also often save the need for a re shoot.

11. Some of the photo-editing software that are popular includes Photoshop CS; Photoshop Light room, iPhoto, i View Multimedia, MediaPro, ACDSee, Corel and Picasa.

Is storage and treatment of photographs crucial in building photography business?

12. Never adopt laxity while handling or archiving photographs. You will regret it later. Storage and access efficiency will either improve or frustrate your working environment. Often older photos become more valuable with time.

How can be photographs be preserved easily apart from the conventional method?

13. Todays cameras are highly versatile and will allow downloads and transfers from highly surprising devices including your mobile but pictures can also be stored on a CDs, USBs and DVDs too.

o Choosing a Camera

14. Stick to w ell known brand. The level of mega pixel offered and quality of the zooming facility must be looked into carefully. I have my favorites but there are many equally as good as mine.

15. Most of the cameras are compatible with computers and printers and moreover, because we now use memory sticks, we are truly free to operate unencumbered.

o What kind of a website does a person need to have?

16. Your collection of photographs must be properly classified under different categories. Visual appearance of your website will do wonders for your business so take consider setting up one with semi automation where the maintenance and hard work is done for you like photostockplus.

17. Remember to constantly upgrade and maintain your website so that each time people come across your website, they will find fine something new and interesting.

o Copyright of your photographs

18. Copyright is the right protects the person who owns or who took the photographs. A wise exercise if you are looking to use some stock houses for commercial purposes.

o Why is a business card helpful?

19. In every business, visiting cards are helpful. It is extremely useful in for people to contact you after your first meeting. It must contain all your contact details. If youre a photographer, a clever impressive graphic or a picture of yourself with your equipment is best. Your contact number or email must be easy to read. I have seen cards that have large names and pictures and the phone numbers are so small they are difficult to read. Ridiculous! Make your phone number the largest thing on the card thats what most people will use it for.

o Which things must be kept in mind while you plan to build a wedding photography business?

20. Wedding Photography is almost another art unto itself. There are many things to remember for a truly successful wedding shoot. I have prepared another article to deal with this in more detail and its all about Wedding Photography.

o Advantage of assignment photography

21. Assignment photography is that branch of photography where a person is engaged or consigned to capture shots of something impressive and extraordinary, such as in the case of advertising or portrait photography; this can provide you a stable income after youve learned the ropes.

o Advantage of stock photography

22. Stock photography is that branch of photography where there is an accumulated stock of photographs which can be sold to interested buyers, designers, adverting agencies etc. This can be a slow haul but if your pictures are well thought out, it can be the source of an ongoing income. My favorite is istockphotos.

o Other places where you can sell your photographic collection?

23. Art shows are the perfect platform from where your creativity and work will be really appreciated because at such places you will find some niche customers that have a sharp eye for real talent. Such places have been known to bring instant fame.

24. Winter Park Art Show at Orlando, Oklahoma City Festival of the Arts, Old Town Art Show; Chicago, Boston Mills Art Show; Peninsula, Ohio, Similar art shows are held in different parts of the world and they are easy to find on the net. Simply do a Google search for photography art show and the name of the country you are in after adding the plus sign like this; photography art show+ Sweden

o Prices to be charged from the clients

25. In the initial stages of your business, dont try to charge exorbitant amounts otherwise it will give the wrong impression and you will perhaps lose a valuable long term customer. Tread slowly. Ring other photographers and research. Five phone calls should do it.

Marketing your photography business

26. You must try to market your work at relevant places. Photographs can also be published over the internet. Publication over the internet will increase customer enquiry. Dont forget to search for suitable local markets and get the snaps printed in a local journal or newspaper and always display your contact number prominently always!

27. Establishing and popularizing a business is a tough call but if you adopt a proper marketing strategy. Today, Advertising is one of the most popular mediums of promoting. Ads can be placed on websites, online telephone directories, newspapers and magazines, etc. Research the right mediums before you rush in. Sometimes good deals get in the way of recognizing the right advertising vehicle.

28. You can develop a website of your own to effectively promote your photography business but one thing that must be kept in mind is never forget to include a testimonial section and gauge the response of the people visiting the website. Let them make comments.

o Career prospects in photo journalism

29. Individuals interested in setting up a photography business can begin their career by becoming a photo journalist. Appealing and unusual photographs can be supplied to newspapers, magazines, websites and the photography business is booming to such an extent that even international media organizations will offer you good money in return for rare and high-quality photographs.

30. Mainstream photographers are engaged in TV, parcels and copy services, newspapers, magazines and sketch photography. There are many more jobs also related to photography than there ever was previously and because of the diversity and flexibility of digital photography, more respect has been attached to this profession. Some of the avenues in photography apart from business are Journalism, Graphic arts, Advertising, DTP jobs, Publications and Motion Picture creation.

Go and make yourself a hot beverage and a have a long think about where youre going to start, that is, if you havent already started.

This article has been supplied courtesy of Roy Barker. Roy has supplied further detail on the above subject matter at starting a photography business and is dedicated to coaching you on how to start your own photography business. You can also gain photography insights, help (mostly free) or even a Digital Photography Tip or two. For brief reviews on services or equipment see http://www.profitable-photography.com/resources.php

Author: Roy Barker
Article Source: EzineArticles.com

Wedding Photography Lenses That Every Photographer Cant Do Without

Wedding Photography Lenses That Every Photographer Cant Do Without

There are generally four kinds of photography lenses that every wedding photographer should have in his or her gig bag:

  • Wide-Angle Zoom
  • Wide-to-Telephoto Zoom
  • Image-Stabilized Telephoto Zoom
  • Prime/Portrait Lenses

Wide-Angle Zoom

Wide-angle zoom lenses are one of the most important photography lenses that every wedding photographer should have, typically 17mm to 35mm in length with a fixed aperture of f/2.8. They provide a large depth of field, making it simple to have foreground and background in focus. They are an indispensable wedding photography equipment which allows versatility in confined areas such as a small banquet room or crowded dance floor. While shorter photography lenses allow you to capture more details, wide-angle zoom lenses allow you to capture more reactions and atmosphere to tell a richer story.

To elaborate further, wide-angle zoom photography lenses allow you to shoot a wider perspective of moments happening around the major subject, hence providing a bigger picture of the entire event. For example, wide-angle photos have the capability to tell stories within a story, allowing you to reveal more of the story behind the shot. This is essential for a good photojournalistic wedding photography. As events surrounding weddings are so time sensitive, good photography lenses will allow you to capture as many actions or emotions in the quickest time as possible.

When used in a venue such as the church or ballroom, wide-angle zoom photography lenses also magnify the grandeur and spaciousness of the area, which encapsulates the creative feel for a photojournalistic wedding photography.

However, you need to be selective of the scenes or actions using wide-angle photography lenses, as a caveat to shooting wide is that it creates some body distortion, particularly when a subject is photographed close-up. Generally, people tend to look heavier and shorter on the edges, while arms can look huge. The last thing you want is to have the bride cursing you for making her look like she has put on 10 pounds! To get around this problem, you should as far as possible avoid putting the bride and groom at the edges of the wide-angle distortion. In addition, wide-angle photography lenses might also introduce distracting or unwanted elements into the frame, which would otherwise ruin a picture perfect moment.

Wide-to-Telephoto Zoom

Wide-to-telephoto lenses are the single most important photography lenses that a wedding photographer cannot do without. They should ideally be lenses that cover somewhere around the 20-70mm focal length range with an aperture of f/2.8. This ideal range lets you get wide enough to take a group photograph and close enough to capture facial emotions in your candid shots or a three-quarter portrait of a couple without the undesirable effects of wide-angle perspective distortion. They also double as good lenses for portraits. Given just this lens, you would be able to capture most of the shots needed for a wedding decently well.

Image-Stabilized Telephoto Zoom

Image-stabilized telephoto zoom lenses are also essential items in your wedding photography equipment checklist. The 70-200mm focal length is an important range for wedding ceremony photos. It allows you to give your subjects more space in situations where you dont want to get in the way. As you will often be photographing down the aisle from the back of the church, image-stabilized telephoto zoom lenses will come in very handy. 200mm is long enough to be able to take 3/4 length images of the bride and groom exchanging their vows while staying at a reasonable distance away from the action and 70mm is wide enough to take in the bridesmaids or groomsmen as a group without switching photography lenses.

A good point to note is that when using such photography lenses, nice blurred background can be achieved with maximum wide apertures of f/2.8 and long focal lengths of 200mm or 300mm, whether you are using a full-frame or a small sensor body. This allows you to isolate the subject from its background, and to focus attention on the image as the main subject you want to portray. Such photography lenses are especially useful for shots where you are unable to get in close and for intimate and private moments, where you want to be an unobserved stranger at a distance. Some examples include a stolen glance, a mischievous grin, a kiss the details that are effectively conveyed by the emotions. Image-stabilized telephoto zoom photography lenses hence play an important role in capturing such moments.

These image-stabilized telephoto zoom photography lenses arent only good for blurry backgrounds or shooting events from a distance. They could also be used to photograph stunning facial close-ups from creative angles above or below the subject that dont exhibit the normal distortions of large chins or shrinking heads that come from wider photography lenses.

Yet another advantage of such photography lenses is that you can use the small-sensor cameras 1.5x crop factor to your favour. The 200/2.8 long end of the standard zoom effectively becomes 300/2.8, a lens that would cost $4000 for a full-frame camera. The effective 300mm length allows for more creative photo angles than shorter photography lenses, such as tightly cropped images of the grooms hands lifting the brides veil or the bride and grooms hands while they put rings on each others fingers.

The obvious disadvantage of image-stabilized telephoto zooms is that in many cases, long photography lenses tend to disconnect the subject from the main scene and there might be little to no context as to why the subject may have had expressed how they were feeling, the whereabouts of the subject and who else was there.

When using a small-sensor camera as your primary or backup body, the other disadvantage of image-stabilized telephoto zoom lenses is that neither Nikon, Canon or Sony make an f/2.8 lens that gives you an effective 70-200mm focal length. Hence, you would have to pay the high price and carry the weight of photography lenses designed for a full-frame camera.

Canons Image-Stabilization, Nikons Vibration-Reduction and Sonys SteadyShot INSIDE systems are indispensable in allowing you to hand-hold these large and heavy long photography lenses, especially in low light situations. Every wedding photographer should ensure that the image-stablization and vibration-reduction features are available on their long lenses. You might also want to consider using a tripod to ensure continuous, accurate subject placement and sharp photos. Such telephoto zoom photography lenses are huge investments and if you have a budget constraint or an amateur just starting out, you might want to consider rental instead.

Prime Lenses

Prime lenses are essentially photography lenses with fixed focal lengths, as opposed to zoom lenses, which have variable focal lengths of say 24-70mm or 17-55mm. Prime lenses generally have a better optical quality than zoom photography lenses, and usually come with wider maximum apertures such as f/2.8 or f/1.8.

Good prime lenses are must-have photography lenses for any wedding photographer, as they are excellent for taking good portraits. Although you will be adequately equipped for a wedding shoot with the three zoom lenses in your lens kit as discussed above, it is worth including two to three fast prime lenses in your bag as well. These photography lenses are compact, light, and fairly inexpensive and would probably be needed in about 10 to 20% of a wedding shoot.

Faster prime photography lenses are ideal in situations where f/2.8 aperture is not enough to get the motion-stopping shutter speed or shallow depth of field desired, whether for artistic or technical reasons. For example, an image that requires a 1/20th of a second shutter speed at f/2.8 will only require 1/60th of a second at f/1.8, forming a distinction between a sharp image and a blurry one. Many professional wedding photographers actually include prime lenses in their gig bags as an economical backup to their zoom lenses. Not many people could afford to purchase an additional 70-200mm f/2.8 telephoto lens as a backup and you also want to prevent a frantic situation whereby your photography lens fails on you during a crucial moment.

There are many prime lenses available on the market but most photographers would include a 28/1.8, 50/1.8, and 85/1.8 in their prime photography lenses kit to be used on a full-frame body. The 28mm is wide enough to cover most ceremony locations and confined spaces, the 50mm is good for small groups or a priest blessing a couple, and the 85mm is long enough for ceremony vows and exchange of rings. A wedding can be successfully photographed with just these three photography lenses.

When you make a well-informed choice on the right photography lenses to use, it will definitely elevate your wedding photography to a more professional level.

The author is a professional wedding photographer based in India. You may check out their website at http://www.vividsaaga.com/.

Author: Daniel
Article Source: EzineArticles.com

10 Tips To Tell You How To Start A Photography Business By Finding Your Photography Niche

 

10 Tips To Tell You How To Start A Photography Business By Finding Your Photography Niche

Sooner or later, most photography enthusiast give some thought to how to start a photography business. Unfortunately, there are a few challenges that doom us to failure. One of the biggest challenges that we bring is our failure to make the distinctions between our love of photography (re: our enjoyment and passion for photography) and the business of photography (understanding buying and spending habits of people that are photography customers).

For example, many of us think that because our photography work is so good, that we shouldnt have that much trouble selling it. We, sometimes, mistakenly, think that great art and photography sells itself. Big mistake! Great photography does not sell itself. In the business world, nothing sells itself nothing! Knowing this is critical to start a photography business.

Our failure to make the distinction between our passion for photography and our desire to be in the photo business is also evident in how we try to tell people about what we do. For example, photography customers dont care what type of equipment we use. They dont care how many mega-pixels we have, nor how much our equipment cost us, nor what brand of camera we use. Photography customers (current and potential) want to know that we can, and will, produce the highest quality photography work for them.

Think about it, the mechanics that repair our cars dont tell us what tools that they use. The chefs in the restaurants that we patronize dont tell us what type of pots, pans or stoves that they use. In those businesses, it is already established what customers want and how best to give it to them. In other words, other businesses do a better job of understanding their niche. In order to start a photography business that is consistently successful and growing, we must be clear on what niche we are offering and how to sell the benefits of our niche to the customers.

Another mistake that we budding photography business owners repeat is failing to specialize (know our photography niche) in what we do. As photography enthusiasts, we enjoy shooting any and everything. As photographers, thats just fine. However, when we start a photography business, we, mistakenly, try to be all things to all people we take every photography job offered us.

One of the obvious problems with this approach is our failure to recognize how it drastically cheapens the value of what we do as skilled photographers, in the eyes of the customers. Mistakenly, we want our customers (current and potential) to know that we can photograph anything after all, were very versatile photographers! What the customers actually see is that were not versatile photographers,were just someone with a camera thats available to take pictures when they call us. Serious photography customers (re: those that can afford to spend regularly) want to do business with specialists photographers that know their photography niche.

Successful wedding photographers are clear on this, as an example of my point. Their primary customer (usually the bride) has dreamed about her wedding day for most of her life. She isnt looking for a vesatile photographer. She wants a wedding photographer that can make her look as good, happy and beautiful as she has been in all of her lifelong dreams of her day - her wedding day. Theres a special skill to this type of photography service. In fact, this niche has more to do with well developed people skills, in my opinion. Successful wedding photographers that are clear on these nuances are more successful in business.

Do your research

  • Inventory Your Photo Collection Take a look at your photo collections. Determine what it is that you 1.) shoot the most; 2.) shoot consistently well; and 3.) enjoy shooting. Identify your and categorize the photos into various niches, i.e. portraits, sports, glamor, pets, children, landscape, etc.
  • Research The Photography Markets Do internet searches using the words photography niche. Also, use the type of niche that you think your photos fit. For example, event photography niche, wedding photography niche, etc. Also, a good source to help identify some of the photo markets is The Photographers Market. This is a book that is published annually and claims to provide photo buying contacts and information. Online searches are the most useful, in my opinion. Books by author and photographer, Dan Heller are good places to get a better understanding of the vast world of photography, without all the artsy-hype, in my opinion. He also has a very informative website DanHeller.com
  • Identify Real Markets Find out what type of photography (of your specialties) your customers currently are purchasing. What type of photography is selling? At some point, youll have to balance the realities of the different niches. There can be some factors that arent consistent across all photography niches. For example, some niches require longer workflow (workflow is the post production process of taking photos) periods and tasks than others. Higher quality portraits normally require photo editing which is time-consuming. Event photography requires the processing, packaging and delivering (presenting) of photos. True story: I went through my large photo collections and found that I had a very large number of outstandingly beautiful flowers. I cant begin to tell you my disappointment when I found out that there is virtually no market of photos of flowers it seems that everybody has them already, everybody! Lesson learned identify real markets.

Ten Tips To Assist You To Identify Your Niche

  1. Identify specialties that fit your style:
  2. Determine if you have the necessary equipment for the niche
  3. Do you have identifiable and specific skills in this niche area can you articulate them?
  4. Who is your target audience
  5. What type of photography do they purchase the most
  6. Where are they taking their photography business currently your competition
  7. What will be different about your services
  8. Does where you live support your preferable niche
  9. Is your niche stock photography or assignment photography do you know the difference
  10. What is the future potential and tendencies of your niche

Fortunately, the internet makes this information just a few clicks away. The information isnt difficult to find and learn. Knowing your niche increases your confidence tremendously. Truly know your niche and your photography business will follow!

 

How To Start A Photography Business Knowing When Youre Really Ready And Knowing Other Differences

Heres a question: How do you know when youre ready to start a photography business? Answer: When you know that you know (the doublespeak is for emphasis) the difference between your artistic photography skills and your understanding of business. Knowing the difference makes the difference between success and failure when you start any type of business, for that matter.

Tip #1

Think about it, the art of taking pictures is getting easier and easier especially with the advancement of technology. Digital technology has made photography so easy that it appears that everybody and their brothers and their sisters are photographers! Such ease makes photography a very popular attraction and very compelling to start a photo biz.

But, what many budding photographers fail to realize and take seriously is that: Business is Business. Whether selling teddy bears, cell phones or photography, the business principles are the same. And they are basic and simple (not easy simple). Successful photographers arent necessarily the most skilled. They understand and practice the basic and simple principles of running a photography business. They also dont confuse the quality of their photography with the need to plan, market and operate their photography business.

Dont be confused! You must consistently produce top-notch quality products and photographic services. Constantly improving your skills is critical. So is the learning and consistent practice of business principles. If you dont consistently practice the necessary business principles, budding photographers that do know the difference and practice the principles will get the customers and the business that should be yours. If you fail to practice the principles you will fail at your photography business attempts. Period. You will be another charter member of the starving artist club! Theres a reason why theyre starving!

Once you do start a picture-taking business, every day that youre in business theres opportunity to grow and prosper, and the chance to stagnate and fail. Your being clear on the difference between photography practices and business practices determine the success of your photography business more than your photographic skills and talents. Be sure to spend as much time developing your photography skills as you do your business (marketing, self-promotion activities, for example) skills and you will find success.

Compliment vs Reality Tip #2

Most budding photographers have this experience: a good friend, family member or neighbor sees a photograph and raves how good it looks and how valuable it should be! Somewhere in their raving they proclaim, you should sell that, youll probably make a lot of money! Red flag warning! What is given as a compliment of your photograph is instantly translated to your having a diamond that you can sell and that will change your status in life. Heres a test: the next time you receive such a compliment, do this: thank them and then ask them how much are they willing to pay you for the photo? I promise you that the same expert that just raved about your valuable artwork will pass on the opportunity to grab up your valuable artistic photo. In the photography business value is determined by other criteria than a compliment or two. Knowing the difference contributes to your success in business.

Develop your knowledge and skill and your confidence as a photographer will dramatically increase. Likewise with business: develop and practice basic business principles and your confidence as a successful professional photographer will dramatically increase. I promise.

Research Builds Confidence Tip #3

Do your research. Go online and read the available research on the business of photography. Read before you buy. Online research is just a click away. Take your time. Take advantage of free and easily available information online. If you choose to buy something offered, determine what goals you want to accomplish and ask yourself will what youre buying help you to really meet your goals. Avoid the resources that promise and guarantee you that you can make $200 $300 a day overnight - for obvious reasons. Also, there are no secrets that the pros dont want you to know! There is information that you do not know now. But, isnt information that is unknowable or impossible to find out theyre just unknown to you at this time. Do your research. Besides, if theyre for sale, how secret can they be? Do your research

In the business of photography, it is more profitable to specialize. Specialization (also referred to as your photography niche) is how your customers will find you. Another development of technology is how customers those who can afford and are willing to spend money for photography find the photography that they buy. They look for something specific (in photographer speak that means photography niche). Go online and do a search on photography niche and take advantage of the information available. Remember, read before you buy; there are no secrets that the pros dont want you to know; and great photography does not sell itself. In the world of business, nothing does.

For business purposes, go online and do a search on different business topics that you want more information about. For example, do a search for photography marketing or marketing for photographers or amateur photography tips or how to sell photos online or how to start a photography business etc. etc. Read before you buy.

Know And Start Where You Are And Be Sincere Tip #4

Start where you are with the equipment that you have. If you dont have a photography studio dont take on photography jobs that require a studio. Dont be all things to all people remember, specialize (research photography niche youll be head and shoulders above the majority of your competition). If you feel that you have to purchase equipment to take on a job thats a red flag that youre not ready, yet. In successful photography, the profit is in the photography niche and your understanding of that simple difference.

Doing your research will prepare you for one of the biggest challenges most photographers have pricing. The challenge of knowing exactly what to charge stops most of us in our tracks. It shouldnt! Do your research. Search photography pricing, for example. The information is available and most of it is free. Remember, read before you buy.

In my opinion, there really is no one criteria needed to start a profitable photo business. However, my experience has convinced me that self-confidence is the most significant asset a photographer in business can possess. You develop that self-confidence by knowing what you know and knowing what you dont know and being crystal clear on the difference. Confidence is gained by knowing the necessary criteria needed and knowing that you possess the knowledge and skills to consistently accomplish tasks in a satisfactory manner.

Research, develop and practice both your photography knowledge and skills as well as your photography business knowledge and skills.

Finally, when vaudevillian, George Burns, was asked what was the secret to his successful career, he responded sincerity, be sincere even if you have to fake it!

Specialized Styles of Photography

Outlined below is a list of genres that call for specialized treatment in the process of creating outstanding photographs. These thematic approaches will be discussed in detail here, though there are few more categories and sub-categories in thematic photography like ad messages, corporate brochures, under-water photography and so on.

Wildlife photography

Landscape photography

Sports events

Photo-journalism

Fashion photography

Black & White treatment

Shooting Celebrities

Wildlife Photography

Wildlife photography is often assumed to be an exciting and high adventure genre of photography. In reality it is extremely challenging and wildlife photographers find themselves at the mercy of inclement weather and sometimes even face danger. Here are some suggestions for this specialized form of photography.

Understand the life form that you plan to photograph in terms of living habits, habitat and behavior. In other words you need a perspective on a day in the life of your wildlife subject. Books and online research will throw light on your subject. The importance of getting acquainted with the behavior of the animal is a lot more important when you have to shoot dangerous jungle animals that can attack like lions or tigers or even bears. Animals will become aware of you when you enter close to their habitat but will usually not attack if you keep your distance. But you have to be clear on the distance at which an animal will begin to feel threatened by your presence and decide to attack you.

It goes without saying that you cant expect any kind cooperation from your subject! You have to fit yourself in, place yourself in a vantage point and have your camera set and ready and then wait for the right moment to take the shot that you are looking for.

You may have to wait many days before you can capture the right shot. Your subject could not care less if the light is diminishing or the light is at its best. You may have perfect light conditions on a particular day but your subject may not be in the right spot for you to take the shot.

You need telephoto lenses to shoot from a distance and other camera features like Center-weighted metering. The Center-weighted meter allows you to meter the wildlife subject at the center of the frame and vary the size of the sensing area based on the dimensions of the subject and its distance from you.

Landscape Photography

Taking landscape pictures within a city from atop a building or on the beach is one type of landscape photography. But if you want to get closer to nature and shoot unique pictures of nature and environment in remote locations like wild forest area or mountain ranges, then you have your task cut out for you just like a wildlife photographer. You need the spirit of adventure within you in order to travels around to different places and scour different regions for landscape opportunity.

It is tough to firstly identify the right spots, you may have to explore for days before you find an idyllic panoramic landscape to shoot. You then have to wait for the right light conditions while braving the weather and the rough living conditions. In terms of equipment, landscape photographers need to go in for a variety of wide-angle lenses since this type of lens is capable of lending depth in the photograph. A wide-angle zoom lens is useful in this type of photography because of the range of focal lengths it can provide while fine-tuning a shot. But there is also the need for telephoto lenses for certain shot though not of the high focal length required by sports photographers. Landscape photographers usually go in for telephoto lenses with focal length less than 300mm (a telephoto lens has a focal length greater than 50mm, a wide angle lens is less than 50mm, and a standard lens has a focal length of 50mm).

Sports Events

Those who have made a career of photographing sporting events have a different style of operation to capture the high action of dramatic moments in a game. The length of the lens, the location of the photographer taking the shot and the need to limit blurring are the three critical aspects in sports photography.

Sports photographers use a telephoto lens. This type of lens magnifies the subject. The focal length to choose from in telephoto lenses varies from 60mm to 1000 mm. A lens with a high focal length can give you a wider visual area which is a necessity when you photograph field events. Sports photographers by and large prefer 35mm cameras and use focal lengths of 300-600mm especially for field events like soccer.

The location where photographers position themselves to take different shots is directly responsible for capturing the relevant high-points in a match. It also helps if you have a good knowledge of the sport. This ensures that you identify the right moments and are alert and ready when a memorable situation occurs during the sport. You can get the right shots if you are able to move around and use the right location in different points in a game. However, quite often the areas of movement are restricted for photographers and the best way to tide over this problem is to use a lens of focal length in the region of 600mm to enable shots of the far end of a court or field. Though a good location is usually described by the angle and distance from the court or field, the other aspect of a good location is also the play of light from your vantage point. Most photographers have the task of avoiding shadows caused by the quality of light. The intensity of color in a photograph is reduced in dull light conditions while bright sunlight can create shadows in certain angles.

To limit blurring and capture action during a special game moment, you need to have fast shutter speeds at your disposal. A 35mm camera that is generally favored in sports photography can provide the high shutter speed necessary for action shots. Besides shutter speed, the speed of the film also plays a role. Higher film speed enables higher shutter speeds. A film speed of 100 is inadequate in sports photography. You need a 400 and above speed film.

The autofocus mechanism in is also useful in sports photography especially when manual focus is difficult to achieve quickly in certain sports situations.

An interesting technique called panning is applied in capturing action shots. You have to avoid holding the camera still when you shoot action. A rule-of-thumb is to hold the camera steady but move it along with the action rather than attempting to hold still. This steady movement of the camera along the path of motion of the player; incredibly, has the effect of minimizing blur. On the other hand, you will get a blur if you hold your camera still while the action is taking place. This technique is actually based on sound scientific principles.

It should also be mentioned here that the art of sports photography actually goes beyond capturing action or high points in a game. The readers who view these photographs in newspapers and magazines want to see player expressions, the thrills, the disappointments, the concentration that players display is something that readers find captivating and it becomes a talking point. Readers also like to see crowd reactions and reactions of family members of the players in certain critical game situations. To cater to the public sentiment, a photographer has to also attempt to click these special poignant moments during a game by capturing reactions and facial expressions.

Photo-journalism

Photojournalism is a different ball game altogether. It is visual storytelling. It has a strong social and cultural context and is a visual form of reportage based on newsy and current affairs topics. Being in the right place at the right time and understanding the situation as it unfolds helps a photojournalist deliver reader interest material. The objective is to usually pick up contemporary topics and portray a visual story that creates an understanding on the pattern in which people live their lives or social changes that impact them in different walks of life. Photojournalism also lends credibility to the written word and can support a public interest story with visual proof. The visuals complement the written reportage on the story.

A visual representation of contemporary situations is a powerful way to make a point and the photographer who is into photojournalism has to be a firstly aware of the socio-political and cultural scene of a region to be able to shoot the relevant pictures. The equipment required by photojournalists varies by the type of story they pursue. If a photojournalist is picking up images of a town or if the photography is the type that portrays cultural and historical sites, or if the task is to follow the campaign trail of a political leader, each of these require a different treatment.

Fashion Pictures

A fashion photographer needs to be a creative thinker with a good eye for aesthetics and the ability to use sound judgment in implementing out-of-the-box ideas. Fashion photography is meant to render an elegant, stylish effect on readers so the mundane and the run of the mill shots will not work. Each photograph is a piece of art in itself and has to be original.

Creating an impact in fashion photography requires the photographer to take a leap in imaginative thinking and to create images that are different and unusual. The treatments that have been tried over the years range from the surreal to muted black and whites, to geometric shapes to brilliant color schemes. A fashion product has to be portrayed creatively while at the same time conveying style and classiness. A fashion photographer needs a high level of visual sophistication combined with ideation skills. It also helps to try and understand the psyche of models that fashion photographers have to regularly interact with, in order to get the best out of them. Your choice of camera and accessories will vary depending on whether you shoot indoor or outdoor, light conditions, theme of the picture, etc.

Black and White Treatment

The black and white effect is used by artists and fashion photographers to create abstracts or classy other worldly images. The camera equipment required in black & white is not very distinct from other types of photography but the key actually lies in the processing and printing quality. This is an important area of emphasis in black & white photographs in order to get the desired effect.

You will need an assortment of lenses for different situations such as a combination of wide-angle lens as well as a standard lens. If you want large prints, you may need a camera with a high-resolution digital image sensor for sharpness of large format prints. The resolution should be more than 3 mega pixels.

Whether you develop your photographs in the darkroom (traditional film based camera) or process the pictures digitally (digital camera usage), when you develop the picture yourself you have the leeway to heighten or reduce the contrasts in tour picture based on the type of impression and visual impact you hope to create. You can also scan from traditionally processed negatives onto a computer and then process the images digitally.

To fine-tune the images digitally you need some basic knowledge of Photoshop software. Without manipulating the main picture in any way, you can enhance your black and white images by fine-tuning the contrasts. Photoshop assists in optimizing the images. The principles are the same as those used in a traditional darkroom. Using Photoshop you can apply various techniques like dodging (you selectively lighten a certain portion of a photo), cropping, optimizing density and fine tuning the contrasts. Fine tuning the contrasts is important in creating the right effect in black and white.

The print quality is another important factor in creating high impact black & white photographs. If you intend to print digitally processed images, you need a good printer and long lasting ink in your printer. You should also use photo quality paper to print your images.

Shooting Celebrities

Celebrity photography is challenging and the same time an exciting, glamorous field. When you deal with celebrities, firstly you have very little time to work within. There is always a time constraint even after you pin down a celebrity for a photo session. You have to therefore have good infrastructure and be ready with the necessary equipment. You have to plan the shot and adjust your camera, before asking your celebrity to pose.

Celebrity faces are well known so the key lies in attempting to capture something a little different, to create a different perspective. You need to build a good rapport with the celebrity and have to persevere to get the right mood to capture the real essence of the person. If you are photographing the celebrity for an ad, then the strategy behind the ad has to be considered to blend in the celebritys expressions and posture to suit the requirements of the ad.

To sum up, the discussion Wildlife photography requires you to brave rough conditions and thoroughly understand the habitat and behavior of the animal. The relevant and useful tools in your camera system are the right lenses and center-weighted metering if you are into shooting wildlife. Landscape photography requires you to be a wandering explorer, constantly seeking out those spectacular scenic settings. You mainly need wide-angle lenses in your camera system to demonstrate depth and scale in your picture. Sports events need a good vantage point and if you want to freeze the high action in the game, you have to learn and hone the skill of panning. Wedding photojournalism calls on your social and political consciousness and is the art of visually unfolding a story, while Fashion photography requires ideation and out-of-the-box thinking. The impact of Black & White treatment can be heightened during the processing phase using various techniques and, Celebrity photography is not all glamour. Capturing the right mood and the essence of the celebrity becomes the key to a good shot and you often work within time constraints.

It is apparent that different photography streams each have their own specialized approaches and style of treatment. Your mind-set and your interests should influence the path that you choose as a photographer.

Author: Christopher Haslego
Article Source: EzineArticles.com
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Expert Childrens Photographers

Expert Childrens Photographers Are The Key To Retaining Magical Images of Childhood.

The experts say you should never work with children or animals but that is simply untrue. Childhood is a magical time and we all want to capture some special moments on film. Great childrens photography can help you to do this. In fact the difference between using a photographer who really understands how to work with and get the best from your child really shows in the pictures that can be produced.

We all believe our kids to be the best looking, most talented, most gifted in our neighborhood. Someone who is used to working with children and their parents understands this and will work with you to show your offspring off in the most flattering way.

So when would you be most likely to use childrens photographers? The first occasion most people will think of I guess, would be for the special family portrait. A photographer is a must for this type of shot as trying to get everyone to smile at exactly the right time can be exhausting. He may have to do some slight editing afterward which is fine as the celebrities will tell you. Airbrushing comes second nature to most experts and you will have the perfect image to display proudly in your home.

Another time when we should rush to engage the childrens photographers is for newborn portraits. As any mother or father will tell you, a newborn only stays really small for such a short period of time and then they are all grown up. It is very important to capture all the images you can before this special period in your babys life is gone forever. Sometimes you will find that searching through the Columbia SC photography experts will result in those that specialize in childrens photography and those that specialize in baby photography. Not everyone will be an expert in both fields although some will be.

In South India, photography is just as popular as elsewhere in the States. You will find many people who claim to be skilled in photography but sometimes their work is not as good as their selling skills. So how do you find someone who will take the perfect shot? Asking your friends and family is probably the first step. If you visit their homes and happen to see some great photographs, ask for the photographers details. Your friends will be flattered and will probably rush out to find more photos to show you.

You should call into the childrens photographers studio and ask to see samples of his or her work. The good ones will be happy to show you their portfolio and will probably arrange for you to speak to some of their satisfied clients if you want to do that. Photographers are like any other artist in that they are very proud of their skills and capabilities and will have no problem talking at length with you as to what you want to achieve.

Expert Childrens Photographers

In addition to being able to capture those moments us amateur picture takers can miss, a professional is also skilled in other ways. First he will have a lot of additional equipment to make the image look even better. You wont find many experts using a digital camera for example unless it is a top of the range model.

In addition to the cameras, he will also have tools for lightening up the shot properly. When we take photos at home we normally either rely on daylight or our overhead lights. But standard light bulbs are very harsh and adversely affect the results we can achieve. You can modify the light balance on your camera to take account of this but you rarely get similar results to those achieved in a studio, or with professional equipment.

Prom-Night

In the studio, there are usually up to four different lights in use to come up with the perfect image. The key light is the light that is used to illuminate the focal point of the scene i.e. your child. It could be natural light depending on the angle of the shot and the amount of windows in the studio. But if you use this light on its own the photograph will look unnaturally two dimensional and you may have shadows which will affect the end result.

Using childrens photographers are not solely for those special occasions. There are magical moments at various times in a childs life and it is these we want to capture on film. Sure Mom and Dad can take photos at the beach or in the fun park or even in the back garden but sometimes it pays to have the professional touch. In addition to the cute baby photos, yes those ones that you will produce on prom night, you might want to preserve an image of your child as a guest at their first wedding. So why not consider getting some professional shots taken of your kids today?

Expert Childrens Photographers

Childrens photography

Childrens photography is the way to capture memories that last a lifetime

If you are planning on having children or indeed you already have them, you will know that childrens photography is a huge part of keeping those special memories of childhood intact. Not only will your kids like to see the photos when they are older, although you may not see a lot of interest when they are teenagers, but their children and their grandchildren will also enjoy these special tokens.

Taking photos can actually begin before the child is born. Maternity photography is a growing field with more and more mums to be, wanting to preserve images of this special time. The days when pregnant women hid their bodies or even themselves from society have gone. Instead, being pregnant is seen as a special time not just for preparation for the babys arrival but also a time to enjoy what is happening and the changes that occur in the womans body.

Once baby has arrived you will want to preserve some memories of this new miracle in your life. Newborn baby photography is an art form in itself as most babies cry or sleep at first. A talented photographer such as Robert Liverman of Your Great Photos, will be able to capture those special moments on camera creating works of art for you to either decorate your home with or to present to the doting grandparents.

When creating memories, childrens photography is all about capturing wonderful split second occasions that once gone are gone forever unless captured on film. You can of course take your family to the studio and have a family portrait done and this is probably something you will consider.

But it isnt just about taking an image of your loved ones all smiling at the camera. You want to capture moments like your daughter kissing her baby doll or your son playing with his first football. Or even your son playing with the doll and your daughter with the football! You can capture images in color or black and white. You will find the later will invoke a completely different mood in the picture.

How do you find the perfect person to take childrens photography? If you live in Colombia SC, photography expert Robert Liverman is someone you should consider. He has years of experience taking all types of images and is an expert at interacting with children.

Working with kids is difficult. Even the best behaved child is not going to want to sit still for long while posing for the camera. They are more likely to run around creating havoc and playing with the equipment. The photographer you use should have a lot of experience working with children and, it goes without saying, a lot of patience. It is best to bring some of your childs favorite toys with them to the studio so that they can play while the shots are being posed. A professional will know how to engage with the kids and make them laugh. Smiling children make photographs a lot more attractive. Nobody wants to see a child crying least of all in a photograph.

Give yourself plenty of time as you are almost guaranteed that if you try and rush the session, your children will rebel. Instead spend some time playing with them and let them get used to their surroundings. They dont understand that in 30 years time they will look back at these photos and be very grateful you had them taken. They just want to get on with their own stuff and the man with the camera could either turn out to be a great playmate or an annoying distraction. Professionals such as Robert know that they have to earn the childs trust before they can get the real close-ups. Your childs eyes are the mirror to their soul and their personality so they need to be captured on film. Robert Liverman and professionals like him will take the photograph at your childs level i.e. he won’t make the mistake most amateurs and bad photographers do in that they try to take a photo of a small child while standing at their normal height. Given the average child is less than 3 foot tall and an adult is usually almost twice this, it only serves to distort the picture and ruin the result.

There are a lot of South Carolina Photography experts out there so if you are unsure as to who to engage to pictures of your children. How do you find the right person? You should ask your friends and family members for recommendations. You could go to established professionals like Robert Liverman and ask to speak to some of his other satisfied clients. You can ask to see samples of his work. This will accomplish two things. You can see his skill level but you can also get some ideas for some lovely shots that you could have taken of your kids.

Childrens photography will allow you to capture those special memories which all too often are gone and quickly forgotten. So don’t delay, make an appointment today.