How To Start A Photography Business Knowing When Youre Really Ready And Knowing Other Differences

Heres a question: How do you know when youre ready to start a photography business? Answer: When you know that you know (the doublespeak is for emphasis) the difference between your artistic photography skills and your understanding of business. Knowing the difference makes the difference between success and failure when you start any type of business, for that matter.

Tip #1

Think about it, the art of taking pictures is getting easier and easier especially with the advancement of technology. Digital technology has made photography so easy that it appears that everybody and their brothers and their sisters are photographers! Such ease makes photography a very popular attraction and very compelling to start a photo biz.

But, what many budding photographers fail to realize and take seriously is that: Business is Business. Whether selling teddy bears, cell phones or photography, the business principles are the same. And they are basic and simple (not easy simple). Successful photographers arent necessarily the most skilled. They understand and practice the basic and simple principles of running a photography business. They also dont confuse the quality of their photography with the need to plan, market and operate their photography business.

Dont be confused! You must consistently produce top-notch quality products and photographic services. Constantly improving your skills is critical. So is the learning and consistent practice of business principles. If you dont consistently practice the necessary business principles, budding photographers that do know the difference and practice the principles will get the customers and the business that should be yours. If you fail to practice the principles you will fail at your photography business attempts. Period. You will be another charter member of the starving artist club! Theres a reason why theyre starving!

Once you do start a picture-taking business, every day that youre in business theres opportunity to grow and prosper, and the chance to stagnate and fail. Your being clear on the difference between photography practices and business practices determine the success of your photography business more than your photographic skills and talents. Be sure to spend as much time developing your photography skills as you do your business (marketing, self-promotion activities, for example) skills and you will find success.

Compliment vs Reality Tip #2

Most budding photographers have this experience: a good friend, family member or neighbor sees a photograph and raves how good it looks and how valuable it should be! Somewhere in their raving they proclaim, you should sell that, youll probably make a lot of money! Red flag warning! What is given as a compliment of your photograph is instantly translated to your having a diamond that you can sell and that will change your status in life. Heres a test: the next time you receive such a compliment, do this: thank them and then ask them how much are they willing to pay you for the photo? I promise you that the same expert that just raved about your valuable artwork will pass on the opportunity to grab up your valuable artistic photo. In the photography business value is determined by other criteria than a compliment or two. Knowing the difference contributes to your success in business.

Develop your knowledge and skill and your confidence as a photographer will dramatically increase. Likewise with business: develop and practice basic business principles and your confidence as a successful professional photographer will dramatically increase. I promise.

Research Builds Confidence Tip #3

Do your research. Go online and read the available research on the business of photography. Read before you buy. Online research is just a click away. Take your time. Take advantage of free and easily available information online. If you choose to buy something offered, determine what goals you want to accomplish and ask yourself will what youre buying help you to really meet your goals. Avoid the resources that promise and guarantee you that you can make $200 $300 a day overnight - for obvious reasons. Also, there are no secrets that the pros dont want you to know! There is information that you do not know now. But, isnt information that is unknowable or impossible to find out theyre just unknown to you at this time. Do your research. Besides, if theyre for sale, how secret can they be? Do your research

In the business of photography, it is more profitable to specialize. Specialization (also referred to as your photography niche) is how your customers will find you. Another development of technology is how customers those who can afford and are willing to spend money for photography find the photography that they buy. They look for something specific (in photographer speak that means photography niche). Go online and do a search on photography niche and take advantage of the information available. Remember, read before you buy; there are no secrets that the pros dont want you to know; and great photography does not sell itself. In the world of business, nothing does.

For business purposes, go online and do a search on different business topics that you want more information about. For example, do a search for photography marketing or marketing for photographers or amateur photography tips or how to sell photos online or how to start a photography business etc. etc. Read before you buy.

Know And Start Where You Are And Be Sincere Tip #4

Start where you are with the equipment that you have. If you dont have a photography studio dont take on photography jobs that require a studio. Dont be all things to all people remember, specialize (research photography niche youll be head and shoulders above the majority of your competition). If you feel that you have to purchase equipment to take on a job thats a red flag that youre not ready, yet. In successful photography, the profit is in the photography niche and your understanding of that simple difference.

Doing your research will prepare you for one of the biggest challenges most photographers have pricing. The challenge of knowing exactly what to charge stops most of us in our tracks. It shouldnt! Do your research. Search photography pricing, for example. The information is available and most of it is free. Remember, read before you buy.

In my opinion, there really is no one criteria needed to start a profitable photo business. However, my experience has convinced me that self-confidence is the most significant asset a photographer in business can possess. You develop that self-confidence by knowing what you know and knowing what you dont know and being crystal clear on the difference. Confidence is gained by knowing the necessary criteria needed and knowing that you possess the knowledge and skills to consistently accomplish tasks in a satisfactory manner.

Research, develop and practice both your photography knowledge and skills as well as your photography business knowledge and skills.

Finally, when vaudevillian, George Burns, was asked what was the secret to his successful career, he responded sincerity, be sincere even if you have to fake it!

Specialized Styles of Photography

Outlined below is a list of genres that call for specialized treatment in the process of creating outstanding photographs. These thematic approaches will be discussed in detail here, though there are few more categories and sub-categories in thematic photography like ad messages, corporate brochures, under-water photography and so on.

Wildlife photography

Landscape photography

Sports events

Photo-journalism

Fashion photography

Black & White treatment

Shooting Celebrities

Wildlife Photography

Wildlife photography is often assumed to be an exciting and high adventure genre of photography. In reality it is extremely challenging and wildlife photographers find themselves at the mercy of inclement weather and sometimes even face danger. Here are some suggestions for this specialized form of photography.

Understand the life form that you plan to photograph in terms of living habits, habitat and behavior. In other words you need a perspective on a day in the life of your wildlife subject. Books and online research will throw light on your subject. The importance of getting acquainted with the behavior of the animal is a lot more important when you have to shoot dangerous jungle animals that can attack like lions or tigers or even bears. Animals will become aware of you when you enter close to their habitat but will usually not attack if you keep your distance. But you have to be clear on the distance at which an animal will begin to feel threatened by your presence and decide to attack you.

It goes without saying that you cant expect any kind cooperation from your subject! You have to fit yourself in, place yourself in a vantage point and have your camera set and ready and then wait for the right moment to take the shot that you are looking for.

You may have to wait many days before you can capture the right shot. Your subject could not care less if the light is diminishing or the light is at its best. You may have perfect light conditions on a particular day but your subject may not be in the right spot for you to take the shot.

You need telephoto lenses to shoot from a distance and other camera features like Center-weighted metering. The Center-weighted meter allows you to meter the wildlife subject at the center of the frame and vary the size of the sensing area based on the dimensions of the subject and its distance from you.

Landscape Photography

Taking landscape pictures within a city from atop a building or on the beach is one type of landscape photography. But if you want to get closer to nature and shoot unique pictures of nature and environment in remote locations like wild forest area or mountain ranges, then you have your task cut out for you just like a wildlife photographer. You need the spirit of adventure within you in order to travels around to different places and scour different regions for landscape opportunity.

It is tough to firstly identify the right spots, you may have to explore for days before you find an idyllic panoramic landscape to shoot. You then have to wait for the right light conditions while braving the weather and the rough living conditions. In terms of equipment, landscape photographers need to go in for a variety of wide-angle lenses since this type of lens is capable of lending depth in the photograph. A wide-angle zoom lens is useful in this type of photography because of the range of focal lengths it can provide while fine-tuning a shot. But there is also the need for telephoto lenses for certain shot though not of the high focal length required by sports photographers. Landscape photographers usually go in for telephoto lenses with focal length less than 300mm (a telephoto lens has a focal length greater than 50mm, a wide angle lens is less than 50mm, and a standard lens has a focal length of 50mm).

Sports Events

Those who have made a career of photographing sporting events have a different style of operation to capture the high action of dramatic moments in a game. The length of the lens, the location of the photographer taking the shot and the need to limit blurring are the three critical aspects in sports photography.

Sports photographers use a telephoto lens. This type of lens magnifies the subject. The focal length to choose from in telephoto lenses varies from 60mm to 1000 mm. A lens with a high focal length can give you a wider visual area which is a necessity when you photograph field events. Sports photographers by and large prefer 35mm cameras and use focal lengths of 300-600mm especially for field events like soccer.

The location where photographers position themselves to take different shots is directly responsible for capturing the relevant high-points in a match. It also helps if you have a good knowledge of the sport. This ensures that you identify the right moments and are alert and ready when a memorable situation occurs during the sport. You can get the right shots if you are able to move around and use the right location in different points in a game. However, quite often the areas of movement are restricted for photographers and the best way to tide over this problem is to use a lens of focal length in the region of 600mm to enable shots of the far end of a court or field. Though a good location is usually described by the angle and distance from the court or field, the other aspect of a good location is also the play of light from your vantage point. Most photographers have the task of avoiding shadows caused by the quality of light. The intensity of color in a photograph is reduced in dull light conditions while bright sunlight can create shadows in certain angles.

To limit blurring and capture action during a special game moment, you need to have fast shutter speeds at your disposal. A 35mm camera that is generally favored in sports photography can provide the high shutter speed necessary for action shots. Besides shutter speed, the speed of the film also plays a role. Higher film speed enables higher shutter speeds. A film speed of 100 is inadequate in sports photography. You need a 400 and above speed film.

The autofocus mechanism in is also useful in sports photography especially when manual focus is difficult to achieve quickly in certain sports situations.

An interesting technique called panning is applied in capturing action shots. You have to avoid holding the camera still when you shoot action. A rule-of-thumb is to hold the camera steady but move it along with the action rather than attempting to hold still. This steady movement of the camera along the path of motion of the player; incredibly, has the effect of minimizing blur. On the other hand, you will get a blur if you hold your camera still while the action is taking place. This technique is actually based on sound scientific principles.

It should also be mentioned here that the art of sports photography actually goes beyond capturing action or high points in a game. The readers who view these photographs in newspapers and magazines want to see player expressions, the thrills, the disappointments, the concentration that players display is something that readers find captivating and it becomes a talking point. Readers also like to see crowd reactions and reactions of family members of the players in certain critical game situations. To cater to the public sentiment, a photographer has to also attempt to click these special poignant moments during a game by capturing reactions and facial expressions.

Photo-journalism

Photojournalism is a different ball game altogether. It is visual storytelling. It has a strong social and cultural context and is a visual form of reportage based on newsy and current affairs topics. Being in the right place at the right time and understanding the situation as it unfolds helps a photojournalist deliver reader interest material. The objective is to usually pick up contemporary topics and portray a visual story that creates an understanding on the pattern in which people live their lives or social changes that impact them in different walks of life. Photojournalism also lends credibility to the written word and can support a public interest story with visual proof. The visuals complement the written reportage on the story.

A visual representation of contemporary situations is a powerful way to make a point and the photographer who is into photojournalism has to be a firstly aware of the socio-political and cultural scene of a region to be able to shoot the relevant pictures. The equipment required by photojournalists varies by the type of story they pursue. If a photojournalist is picking up images of a town or if the photography is the type that portrays cultural and historical sites, or if the task is to follow the campaign trail of a political leader, each of these require a different treatment.

Fashion Pictures

A fashion photographer needs to be a creative thinker with a good eye for aesthetics and the ability to use sound judgment in implementing out-of-the-box ideas. Fashion photography is meant to render an elegant, stylish effect on readers so the mundane and the run of the mill shots will not work. Each photograph is a piece of art in itself and has to be original.

Creating an impact in fashion photography requires the photographer to take a leap in imaginative thinking and to create images that are different and unusual. The treatments that have been tried over the years range from the surreal to muted black and whites, to geometric shapes to brilliant color schemes. A fashion product has to be portrayed creatively while at the same time conveying style and classiness. A fashion photographer needs a high level of visual sophistication combined with ideation skills. It also helps to try and understand the psyche of models that fashion photographers have to regularly interact with, in order to get the best out of them. Your choice of camera and accessories will vary depending on whether you shoot indoor or outdoor, light conditions, theme of the picture, etc.

Black and White Treatment

The black and white effect is used by artists and fashion photographers to create abstracts or classy other worldly images. The camera equipment required in black & white is not very distinct from other types of photography but the key actually lies in the processing and printing quality. This is an important area of emphasis in black & white photographs in order to get the desired effect.

You will need an assortment of lenses for different situations such as a combination of wide-angle lens as well as a standard lens. If you want large prints, you may need a camera with a high-resolution digital image sensor for sharpness of large format prints. The resolution should be more than 3 mega pixels.

Whether you develop your photographs in the darkroom (traditional film based camera) or process the pictures digitally (digital camera usage), when you develop the picture yourself you have the leeway to heighten or reduce the contrasts in tour picture based on the type of impression and visual impact you hope to create. You can also scan from traditionally processed negatives onto a computer and then process the images digitally.

To fine-tune the images digitally you need some basic knowledge of Photoshop software. Without manipulating the main picture in any way, you can enhance your black and white images by fine-tuning the contrasts. Photoshop assists in optimizing the images. The principles are the same as those used in a traditional darkroom. Using Photoshop you can apply various techniques like dodging (you selectively lighten a certain portion of a photo), cropping, optimizing density and fine tuning the contrasts. Fine tuning the contrasts is important in creating the right effect in black and white.

The print quality is another important factor in creating high impact black & white photographs. If you intend to print digitally processed images, you need a good printer and long lasting ink in your printer. You should also use photo quality paper to print your images.

Shooting Celebrities

Celebrity photography is challenging and the same time an exciting, glamorous field. When you deal with celebrities, firstly you have very little time to work within. There is always a time constraint even after you pin down a celebrity for a photo session. You have to therefore have good infrastructure and be ready with the necessary equipment. You have to plan the shot and adjust your camera, before asking your celebrity to pose.

Celebrity faces are well known so the key lies in attempting to capture something a little different, to create a different perspective. You need to build a good rapport with the celebrity and have to persevere to get the right mood to capture the real essence of the person. If you are photographing the celebrity for an ad, then the strategy behind the ad has to be considered to blend in the celebritys expressions and posture to suit the requirements of the ad.

To sum up, the discussion Wildlife photography requires you to brave rough conditions and thoroughly understand the habitat and behavior of the animal. The relevant and useful tools in your camera system are the right lenses and center-weighted metering if you are into shooting wildlife. Landscape photography requires you to be a wandering explorer, constantly seeking out those spectacular scenic settings. You mainly need wide-angle lenses in your camera system to demonstrate depth and scale in your picture. Sports events need a good vantage point and if you want to freeze the high action in the game, you have to learn and hone the skill of panning. Wedding photojournalism calls on your social and political consciousness and is the art of visually unfolding a story, while Fashion photography requires ideation and out-of-the-box thinking. The impact of Black & White treatment can be heightened during the processing phase using various techniques and, Celebrity photography is not all glamour. Capturing the right mood and the essence of the celebrity becomes the key to a good shot and you often work within time constraints.

It is apparent that different photography streams each have their own specialized approaches and style of treatment. Your mind-set and your interests should influence the path that you choose as a photographer.

Author: Christopher Haslego
Article Source: EzineArticles.com
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Photography A Memory Preserver

Photography is used by amateurs to preserve memories of favorite times, to capture special moments, to tell stories, to send messages, and as a source of entertainment. Many mobile phones now contain cameras to facilitate such use. Photography is all about light, and as photographers, were constantly thinking about the light as we photograph a scene. Light dominates our thoughts during the photographic process, and light continues to be a defining element when converting your RAW captures to real digitalimages. Photography is an art and those of us who choose to practice the great art of street photographyought not be targeted by bullies like Blint. Many of the great artists, artists being shown in the SF MOMA itself were practitioners of street photography.

Photography is a language; it has syntax and structure like English. As with a language, there are many ways to understand how to use the language. Photography is also increasingly asserting itself on the auctionblock as an important investment. And its prices in the galleries and at the major fairs reflect its serious status.Photography is one of the most basic, quintessential prototypes for how a small business works. Its the single-celled creature of the business world, making it the easiest to analyze, experimentwith, test, and retest.

Photography is a type of art. With the skillful use of the artists hands, photography can bring out the subjects personality and create almost magical moments which might not ordinarily be achieved through other means of self-expression. Photography is a creative endeavor, if you removethe pressure to capture every angle and view of a location, you free yourself up to be more creative and your results will be much better. Photography is not art any more than oil paint is art. Some photographers used it to create art.

Photography is the confluence of chance, observation and memory. Photography and Art tap into the very life force that drives us. Photography is an emotional and intuitive process for me. Scenes, objects, and the subtleties of light and colour are like emotional bookmarks. Photography is an art that is capable of ?

Photography is so much a part of our culture now that we hardly even notice all the places that it exists. When you watch television, look at a magazine or even view a billboard on the highway, this is all because of photography. Photography is no different than cave painting, we all want to tell our story, some want to record that story for others who missed out. Did you see the anguish in her face, did you notice the mothers reaction?. Photography is the dream, the interval, which we take to be the real. And yet secret tears flow behind these portraits.

Photography is an entire hobby in itself, and a thorough exploration of it is beyond the scope of this article. If you are interested in Professional RC aerial photography, or just want to know more, get a book from the library on photography and read it. Photography is a life-long hobby for many people. But for many thousands more it is a vocation. People who gain ability in photography can put their knowledge to work by making their living in it. Photography is also just plain fun, and its a wonderful foundation for community-based projects. If you introduce photography properly, it helps you look much more carefully at the world around you.

Photography is finally escaping any dependence on what is in front of a lens, but it comes at the price of its special claim on a viewers attention as evidence rooted in reality. As gallery material, photographs are now essentially no different from paintings concocted entirely from an artists imagination, except that they lack paintings manual touch and surface variation. Photography is HOT in the international art market. People in the know buy photos by hot artists from hot dealers, the way some savvy businessmen buy blue-chip stocks. Photography is probably the most accessible form of art in the world. Granted, a box of crayons is cheaper than a disposable camera, but in theory you do not need any technical skills to use the camera.

Photography is an art form that should not be squelched. Transportation is a huge part of our lives, and documenting this whether it be subway photos, or pictures of trains and airplanes, has a long history and tradition in this country Photography is also a large part of our modern news media and journalism. Photography is an expansive art form that includes more than just portraiture, landscape or glamor photography. Both professional and amateur photographers may favor specific types of photography over others.

Cameras also provide histograms to help you determine if a photo has been properly exposed. Histograms will be a subject for a future article. Cameras may be hand held or mounted, and photographs may be taken by a photographer, triggered remotely or triggered automatically. Platforms for aerial photography include fixed-wing aircraft, helicopters, balloons, blimps and dirigibles, rockets, kites, poles and parachutes. Cameras are changing and improving. Methods of developing are changing and improving as well.

Cameras in the nineteenth century were large, took photographic plates and required a long time for exposure. Subjects in portraits would have to sit for minutes, and some photographers would use restraints or posture holding devices to reduce movement. Cameras do not focus infrared light the same way they do visible light, which is one reason infrared photographs tend to be a little blurry. Cameras with a pentaprism (as opposed to pentamirror) ensure that little light is lost before it hits your eye, however these often increase the cost of the camera significantly. Larger format sensors also produce a brighter viewfinder image (such as full frame 35 mm, compared to 1.5-1.6X or smaller crop factors).

Stock photos are professional photographs of all different subjects that are sold individually or as a set, usually on a CD or on the Internet. Clip art is line art such as drawings and illustrations rather than photographs. Stock photography websites contain thousands of existing photographs that can be licensed for specific uses. Legally, you cannot use a photo you find on the web without the photographers permission.

Practice your photography skills and improve your class projects. Practice this at home in a dimly lit room and without a flash change the shutter speed settings on your camera. The manual you got with the camera should explain this more in detail.

Subject movement is also an important factor to consider. Macro photography magnifies the subject, leaving more room for blur. Subjects in all lower case tend to escape notice in a busy group like RPD, and those in ALL CAPS tend to get actively ignored?probably because many experienced Internet users take all caps as SHOUTING.

Photography Did You Know?

Photography is painting with light! Its been said that photography is the one art where you dont need to go to school, nothing separates the pro from the amateur other skill a keen eye or the right moment. Give a camera to a child and theyve cracked it, give the same child a keyboard and theyll get back to you in due time.

Most photographs are created using a camera , which uses a lens to focus the scenes visible wavelengths of light into a reproduction of what the human eye would see. The process of creating photographs is called photography .

The great thing about photography is its outward focus (puns and semi-puns are so hard to avoid) on the world around us, not the art itself. Moving from hobby photography to professional photography is a big jump. Its a jump not just because your ability to pay your mortgage and feed your family will now depend entirely on your talent with a camera and your skills at marketing those talents.

For me photography is about collecting experiences and allowing myself to be more than a fly on the wall in my subjects lives. I dont think photography is dead, I think photography is an extremely young art form. I also look at the history of photography and see that many of its milestones have been based on the technology of the time.

Photography is going through an exciting transition period as many film photographers are beginning to explore the new capabilities made possible with digital cameras. Traditional aspects such as the fundamental techniques and lens equipment have remained the same, however others are markedly different. Photography is acquired when weather conditions, sun angle, and, when applicable, water levels are optimal to ensure that photographs will be suitable for a variety of purposes using standard photogrammetric techniques.

Natural light in photography is crucial if you want to take great portraits. Many assume this means the time of day in which she can shoot her portraits is limited. Photography is used to preserve memories of favorite times, to capture special moments, to tell stories, to send messages, and as a source of entertainment. Photography is an art of particularity, but this doesnt mean that photography must be from outside in. If photography has too much natural accident, it will hardly carry visual dynamic. But if it has too much photographer intervention and manipulation of the subject, it will paralyze the expression of the subjects essence.

Once youve gotten your head around this and started shooting a few pictures, you might find that photography is quite fun and interesting. At first glance it would seem that unless you are a full-time adventure athlete, adventure photography is something that you will have little opportunity to apply yourself to? However, nothing could be further from the truth. When learning how to shoot action photos, there are many ways you can begin practicing and honing your skills when you are far from the mountains or wild rivers.

Some are able to select a wonderful location to shoot along with having the artistic eye to use the natural backdrop to obtain the best photographs possible. Pinhole photography is great fun and it can be the most serious kind of photography. There is the freedom from vying for the latest and the greatest the industry has to offer, and the freedom from the delusion that technically ever more perfect equipment is required for great photography.

Remote photography is used to learn more about things like bears use of naturally-occurring bear rubs and how they respond to baited hair traps. Information from this work will be used to improve sampling methods and understand bear behavior. Photography is all about selection, first through the viewfinder and second when you look at the results. As long as theres selection involved, theres room for art if the artist can pull it off. Good photography is all about seeing.

Input relating classical portraiture to photography is not so easy to find. Though we may not want to take this kind of photograph, it still seems that we could learn a lot from the kind of discussion given here. Photography is also increasingly asserting itself on the auction block as an important investment. And its prices in the galleries and at the major fairs reflect its serious status. Photography is finally escaping any dependence on what is in front of a lens, but it comes at the price of its special claim on a viewers attention as evidence rooted in reality. As gallery material, photographs are now essentially no different from paintings concocted entirely from an artists imagination, except that they lack paintings manual touch and surface variation.

Underwater photography is becoming an exciting field of unexplored areas. Other photographers specialize in areas such as portrait, commercial and industrial, scientific, news, or fine arts photography. Photography is a customer service business. Whether you need family portraits, pet portraits, events coverage or complete wedding packages.

The most compelling part of digital photography is the idea of showing pictures to people wherever they are, as long as they are in front of a computer connected to the Web.

The overwhelming majority of older photographs are catalogued under the term albumen prints the most common type of 19 th-century photographic print. Additional headings are assigned describing the typical cardboard mounts to which these images are attached stereographs, cabinet card photographs, and cartes-de-viste.

Finally, If you plan on working with older photos, establish handling procedures and adhere to them whenever photographs are being used. View photographs in a clean, uncluttered area, and handle them with clean hands. Most 1860s-90s paper photographs are albumen. Even non-collectors associate horse-and-buggy and Old West images with the soft, sentimental tones that were produced by the albumen process. If only photographs are stored in a given area, 30-40% RH is best. If photographs are stored with paper, parchment, or leather materials, it may be necessary to maintain 40-50% RH to avoid placing unwanted stress on non-photographic materials.